We are pleased to announce the appointment of Jawairia Shahid as Clinical Product Specialist for our

Offering practices a new and holistic approach to diagnosing and treating Dry Eye disease

Jawairia Shahid joins Grafton Optical as Clinical Product Specialist having graduated in BSc (Hons) Optometry from The University of Manchester. Since qualifying as an Optometrist, Jawairia has worked across a number of different stores and has developed her interest and knowledge in Dry Eye disease and the challenges and practicalities of dealing with this prevalent condition in every day practice.

Jawairia combines her extensive clinical knowledge with our broad range of Dry Eye equipment and products to provide practices with a new and holistic approach to their Dry Eye service offering. Jawaira prides herself on her ability to make ethical sales, teaching practices how to invest in the right equipment to successfully market and run a profitable service for Dry Eye patients.

With full responsibility for the development and sales of our range of Dry Eye Disease products and devices, Jawairia will play a key role in meeting our company growth targets as well as building on our excellent reputation for customer service.

David Thickens, Grafton CEO, said: “Jawairia’s experience and clinical knowledge in the optical industry are second to none and we are thrilled to have her on board. Attracting someone of Jawairia’s calibre into the business is a great endorsement of our strategy and ambition and adds another dimension to our service offering. She brings with her incredibly strong knowledge and experience which will be vital as we continue our ambitious plans to grow and develop specialist Dry Eye solutions for our customers."

Jawairia commented on her appointment “I am delighted to become part of the team at Grafton Optical. We have an exciting portfolio of innovative Dry Eye products that offer solutions in both high street practices and hospitals. Dry Eye patients are largely still an un-tapped sector of our market, with many relying on eye drops alone. I look forward to working alongside our customers and helping them to develop comprehensive services and strategies which will ultimately profit their businesses”.

If you would like to contact Jawairia to discuss how Grafton Optical can help you, drop her an email on jshahid@graftonoptical.com or call her directly on 07794 336 821.